Brand Power Institute
School of Brand Strategy
PROGRAM / BP101
Brand Power 101
Harness the Psychology of Your Brand
Available Now
Curriculum Catalog
Brand Power
Institute
Executive Programs
Executive education for
strategic leaders.
Brand Power Institute develops applied executive education across seven Schools, unified through the Brand Power Method™. Each program translates strategic thinking into applied work, professional judgment, and evidence of competency.
Brand Power Institute is building a comprehensive executive education curriculum across seven Schools. Brand Power 101 is the Institute's foundational Executive Program and is being released first to members. Additional programs and Schools will be introduced progressively as the Institute curriculum expands.
01 / Available Now
Available Now
PROGRAM / BP101
SCHOOL OF BRAND STRATEGY
Brand Power 101
Harness the Psychology of Your Brand
The foundational Executive Program of Brand Power Institute. Participants learn to shape perception, clarify their message, and build brands rooted in psychology, trust, influence, and strategic consistency.
- Modules
- 7
- Lessons
- 22
- Duration
- Approx. 8h 14m
- Format
- Self-Paced
- Level
- Foundational
- Applied Work
- Strategy Lab™
- Recognition
- Professional Certificate
02 / The Institute Curriculum
Your membership grows with the Institute.
Brand Power 101 begins your journey. New executive programs, applied learning experiences, and professional credential pathways will be released progressively across Brand Power Institute's seven Schools.
Now
Brand Power 101
School of Brand Strategy
Open to members of the Institute.
Coming Next
The next release is being prepared.
Members are notified as each curriculum release is confirmed. The Institute does not publish release dates before they are formally established.
Expanding Across Seven Schools
A complete executive curriculum.
Programs, applied learning experiences, and professional credential pathways are introduced School by School as each curriculum is finalized.
03 / Program Register
The curriculum, School by School.
Every program carries an explicit availability state. Programs marked In Development are part of the published Institute curriculum and are not yet open to members.
01 / School
School of Brand Strategy
PROGRAM / BP101
Available NowBrand Power 101
Executive foundations of the Brand Power Method™ and Strategic Intelligence.
Modules · 1
Lessons · 1
Duration · 7 modules
Level · Foundations
PROGRAM / 01.02
In DevelopmentBrand Positioning
Craft a defensible position that decides how the market perceives your category.
Duration · 6 weeks
Level · Intermediate
PROGRAM / 01.03
In DevelopmentBrand Architecture
Design portfolio, sub-brand, and endorsement systems that scale with the business.
Duration · 3 days
Level · Executive
PROGRAM / 01.04
In DevelopmentConsumer Psychology
Read motivation, identity, and decision behavior to build brands people choose.
Duration · 5 weeks
Level · Intermediate
PROGRAM / 01.05
In DevelopmentMeaning Architecture™
Engineer the symbolic and narrative structure that makes brands unforgettable.
Duration · 6 weeks
Level · Advanced
02 / School
School of Executive Leadership
PROGRAM / 02.01
In DevelopmentExecutive Leadership
The judgment, presence, and cadence of modern executive practice.
Duration · 6 weeks
Level · Executive
PROGRAM / 02.02
In DevelopmentExecutive Influence
Move people, capital, and organizations through disciplined influence.
Duration · 5 weeks
Level · Advanced
PROGRAM / 02.03
In DevelopmentStrategic Decision Making
Frameworks for high-stakes decisions under uncertainty.
Duration · 4 weeks
Level · Executive
PROGRAM / 02.04
In DevelopmentLeadership Communication
Executive writing, speaking, and narrative discipline.
Duration · 5 weeks
Level · Intermediate
PROGRAM / 02.05
In DevelopmentStrategic Intelligence
The foundational discipline of observing reality with precision.
Duration · 6 weeks
Level · Advanced
03 / School
School of Storytelling & Media
PROGRAM / 03.01
In DevelopmentStrategic Storytelling
Narrative architecture for brands, leaders, and organizations.
Duration · 5 weeks
Level · Intermediate
PROGRAM / 03.02
In DevelopmentPodcast Leadership
Build a podcast that operates as a brand asset, not a hobby.
Duration · 4 weeks
Level · Intermediate
PROGRAM / 03.03
In DevelopmentPublic Speaking
Executive stagecraft and keynote development.
Duration · 3 days
Level · Executive
PROGRAM / 03.04
In DevelopmentThought Leadership
Publish long-form ideas that build category authority.
Duration · 8 modules
Level · Advanced
PROGRAM / 03.05
In DevelopmentMedia Strategy
Own the media mix that turns audience into demand.
Duration · 5 weeks
Level · Intermediate
04 / School
School of AI & Business Innovation
PROGRAM / 04.01
In DevelopmentAI for Executives
Executive fluency in reasoning models, agents, and AI-native work.
Duration · 5 modules
Level · Foundations
PROGRAM / 04.02
In DevelopmentAI Research
Use AI as a research partner for strategy and market intelligence.
Duration · 4 weeks
Level · Intermediate
PROGRAM / 04.03
In DevelopmentAI Marketing Systems
Design AI-assisted marketing engines end to end.
Duration · 6 weeks
Level · Advanced
PROGRAM / 04.04
In DevelopmentPrompt Engineering
Prompt architecture for repeatable, high-signal outputs.
Duration · 4 weeks
Level · Intermediate
PROGRAM / 04.05
In DevelopmentBusiness Innovation
Turn AI capability into new business models and offerings.
Duration · 8 weeks
Level · Executive
05 / School
School of Public Leadership
PROGRAM / 05.01
In DevelopmentGovernment Communications
Executive communication for public-sector leaders.
Duration · 6 weeks
Level · Executive
PROGRAM / 05.02
In DevelopmentEconomic Development
Positioning cities, regions, and industries for durable growth.
Duration · 8 weeks
Level · Advanced
PROGRAM / 05.03
In DevelopmentDestination Branding
Build the brand of a place, not just a product.
Duration · 5 weeks
Level · Intermediate
PROGRAM / 05.04
In DevelopmentPublic Trust
Design institutions and messages that earn — and keep — trust.
Duration · 5 weeks
Level · Executive
PROGRAM / 05.05
In DevelopmentCommunity Leadership
Lead in coalition with community, civic, and stakeholder partners.
Duration · 6 weeks
Level · Intermediate
06 / School
School of Corporate Growth
PROGRAM / 06.01
In DevelopmentCustomer Experience
Design the end-to-end experience that produces retention and referral.
Duration · 5 weeks
Level · Intermediate
PROGRAM / 06.02
In DevelopmentInnovation
Executive frameworks for finding and shipping the next thing.
Duration · 6 weeks
Level · Advanced
PROGRAM / 06.03
In DevelopmentCorporate Brand Strategy
Position the enterprise brand behind every business line.
Duration · 6 weeks
Level · Executive
PROGRAM / 06.04
In DevelopmentGrowth Systems
Design repeatable systems for demand, activation, and expansion.
Duration · 6 weeks
Level · Advanced
PROGRAM / 06.05
In DevelopmentOrganizational Transformation
Lead the operating changes that unlock the next stage of growth.
Duration · 8 weeks
Level · Executive
07 / School
School of Human-Centered Leadership
PROGRAM / 07.01
In DevelopmentEmotional Intelligence
Executive-grade self-awareness, regulation, and social skill.
Duration · 5 weeks
Level · Intermediate
PROGRAM / 07.02
In DevelopmentEthical Leadership
Lead with principles that hold under real pressure.
Duration · 6 weeks
Level · Executive
PROGRAM / 07.03
In DevelopmentTrust & Credibility
Design the behaviors and systems that build durable trust.
Duration · 5 weeks
Level · Advanced
PROGRAM / 07.04
In DevelopmentHuman-Centered Decision Making
Make decisions that account for human impact, not just metrics.
Duration · 4 weeks
Level · Executive
PROGRAM / 07.05
In DevelopmentInclusive Leadership
Lead diverse teams with respect, clarity, and accountability.
Duration · 5 weeks
Level · Intermediate
PROGRAM / 07.06
In DevelopmentThe Kindness Quotient™
The signature framework of the school — kindness as a strategic leadership capability.
Duration · 6 weeks
Level · Executive
04 / Membership
One membership. A curriculum that keeps expanding.
Professional Membership begins with the Institute's available executive curriculum and expands as new programs and applied learning experiences are introduced, according to existing membership terms.
View Professional Membership05 / Credential Pathways
Credentials earned, not purchased.
- Executive Program
- Professional Certificate
- Credential Pathway
- Applied Competency
- Professional Certification / Designation
Selected Executive Programs contribute toward professional designation pathways. Completing a program earns a Professional Certificate; designations require demonstrated competency through the appropriate credential pathway.
Professional Designations