Brand Power Institute

Professional Designations

Brand Power Institute awards professional credentials to leaders who demonstrate competency — not attendance. Each designation records study, applied work, assessment, and review, and may be carried after a member's name.

Begin a Credential Pathway Credential Holders

The Credential Framework

From executive education to professional recognition.

Executive Programs

Structured learning experiences designed to build executive capability across a defined strategic discipline.

Professional Certificates

Awarded after successfully completing an Executive Program. Certificates recognize educational completion.

Professional Certifications

Professional designations awarded after demonstrating competency through assessments, Strategy Lab work, applied projects, and final evaluation. These credentials may be used after a member's name.

Brand Power Fellow

The Institute's highest professional distinction, recognizing exceptional mastery, leadership, research, and contribution to the profession.

The Professional Portfolio

Six designations. One standard of competency.

Professional Certification

Certified Brand Strategist (CBS)

The foundational professional designation of Brand Power Institute. Recognizes demonstrated competency in strategic brand development, positioning, and organizational alignment.

Focus

Strategic brand development
Positioning and differentiation
Organizational alignment
Market and category analysis
Applied strategic judgment

Requirements

Brand Power 101
Brand Strategy curriculum
Strategy Lab completion
Final Brand Blueprint
Competency assessment

Jane Smith, CBS

Post-nominal designationSchool of Brand Strategy

Professional Certification

Certified Brand Manager (CBM)

Recognizes professional competency in stewarding brands at scale — governance, portfolio discipline, and measurable brand performance across an organization.

Focus

Brand governance
Portfolio management
Brand implementation
Performance measurement
Organizational leadership

Requirements

Brand management curriculum
Governance and portfolio coursework
Applied Strategy Lab project
Performance measurement assessment
Final competency review

Jane Smith, CBM

Post-nominal designationSchool of Corporate Growth

Professional Certification

Certified Strategic Storyteller (CSS)

Recognizes mastery of narrative strategy and messaging architecture — the disciplined use of story to shape perception, influence audiences, and lead communication at an executive level.

Focus

Narrative strategy
Messaging architecture
Content leadership
Audience influence
Media communication

Requirements

Storytelling and media curriculum
Messaging architecture project
Strategy Lab narrative engagement
Applied communication assessment
Final competency review

Jane Smith, CSS

Post-nominal designationSchool of Storytelling & Media

Professional Certification

Certified Brand Executive (CBE)

Designed for executive leaders accountable for enterprise outcomes. Recognizes competency in enterprise positioning, strategic decision making, and organizational transformation.

Focus

Executive leadership
Enterprise positioning
Strategic decision making
Organizational transformation
Sustainable growth

Requirements

Executive leadership curriculum
Enterprise positioning engagement
Advanced Strategy Lab work
Executive competency evaluation
Final review by the Institute

Jane Smith, CBE

Post-nominal designationSchool of Executive Leadership

Professional Certification

Certified AI Brand Strategist (CABS)

Recognizes competency in applying artificial intelligence to brand strategy responsibly — from prompt systems and automation to governance and organizational adoption.

Focus

AI-assisted strategy
Responsible AI implementation
Prompt systems
Marketing automation
AI governance

Requirements

AI & business innovation curriculum
Strategy Lab AI engagements
Responsible AI governance module
Applied automation assessment
Final competency review

Jane Smith, CABS

Post-nominal designationSchool of AI & Business Innovation

Highest Professional Distinction

Brand Power Fellow (BPF)

The Institute's highest professional distinction. Reserved for members demonstrating exceptional mastery, leadership, research, and long-term contribution to the profession.

Focus

Exceptional strategic mastery
Professional leadership
Original research and thought
Contribution to the profession
Sustained professional excellence

Requirements

Multiple professional certifications
Advanced Strategy Lab work
Published research
Capstone project
Peer review
Continuing professional development

Jane Smith, BPF

Post-nominal designation

The Professional Credential Roadmap

A career pathway, not a course sequence.

01
Brand Power 101
Foundation program
02
Executive Program Certificate
Educational completion
03
Certified Brand Strategist (CBS)
Foundational designation
04
Certified Brand Manager (CBM)
Stewardship at scale
05
Certified Brand Executive (CBE)
Enterprise leadership
06
Brand Power Fellow (BPF)
Highest distinction

Professional Designations

How designations are carried.

Post-nominal designations represent professional achievement earned through Brand Power Institute. They are awarded only after assessment and review, and signal demonstrated competency to employers, boards, and clients. The names below are illustrative.

Jane Smith, CBS

Certified Brand Strategist

Michael Chen, CBM

Certified Brand Manager

Sarah Johnson, CSS

Certified Strategic Storyteller

Emily Carter, CBE

Certified Brand Executive

David Miller, CABS

Certified AI Brand Strategist

Robert Anderson, BPF

Brand Power Fellow

The Credential Ecosystem

Built for long-term professional recognition.

Coming Soon

Digital credential verification

A permanent verification record for every designation issued by the Institute.

Coming Soon

Shareable professional badges

Executive-grade badges suitable for LinkedIn profiles, résumés, and professional websites.

Coming Soon

Member credential directory

A public register of members holding current professional designations.

Coming Soon

Continuing professional education

Ongoing study requirements that keep designations current and rigorous.

Coming Soon

Credential renewal standards

Defined renewal cycles ensuring every designation reflects present competency.

Coming Soon

Employer verification

A direct channel for organizations to confirm a candidate's standing with the Institute.

Begin with the coursework. Earn the designation.

Executive Programs build capability. Professional certification proves it. Membership opens both pathways.

Explore Executive Programs View the Schools