Founder Hub · Members Only
Monthly office hours with Rhett Butler. Live strategy sessions. Small cohorts. Curated tables. The Founder Hub is built for thoughtful exchange between executives doing the work — not a feed to scroll.
House rules
Quality over volume. Real names, real businesses. No recordings unless explicitly stated. Disagree generously. Show your work. The room rewards specificity over performance.
Monthly · with Rhett
Ninety minutes, once a month. You bring a real question. He works through it live with the room watching. No script, no slides.
Next session
This month's agenda is set by the room. Submit your question when you reserve a seat. The five sharpest questions get worked through live; the rest become the editorial agenda for the month.
Event calendar
Each session is small enough to participate in and curated enough to be worth your time.
An unscripted 90 minutes. Bring one positioning question, one growth question, or one decision you're stuck on. Rhett works through them live with the room.
We work through one member's brand architecture live. Submit your business in advance to be the case study.
Eight weeks. One framework per week. Small pods, weekly executive critiques, a graduating presentation to the room.
A curated table of twelve founders at similar scale. Closed-door conversation. No recording. No spectators.
Cohort-based learning
Cohorts are deliberately small. You meet your pod weekly, present your work, and graduate with something you can ship.
Cohort
Build the system that decides how the market sees you. Frameworks, weekly critique, graduating presentation.
Cohort
A working studio for founder-operators rewriting how they tell their story to customers, capital, and teams.
Cohort
For leaders translating strategy into execution. Cross-functional working groups, monthly Rhett reviews.
Community challenges
Each challenge ends with something tangible — a rewritten positioning statement, a shipped narrative, a brand audit you can act on.
Now → July 28
Rewrite your positioning statement, test it with five customers, present the result to your pod. The strongest case study wins a private audit.
Starts August 4
Take a tired brand story and rebuild it using the Narrative Spine framework. Submissions reviewed live by the editorial team.
Rolling
Run your business through the Strategy Lab Brand Audit. Share what surprised you. The most insightful reflection gets spotlighted.
Success spotlights
No vanity metrics. Real decisions, real consequences, named operators.
"The hardest week of my year was the week I removed our other products from the homepage. The next quarter was our best quarter ever."
Cut acquisition cost 38% by killing three offers and naming the one.
Devon Park
Halo Health · Founder & CEO
"I stopped sending decks and started sending a single page. They called within two hours. We never went back to decks."
Won a $1.2M contract by leading with narrative, not capabilities.
Marin Cole
Northwind Studios · CEO
"Once everyone could repeat the same positioning back to me without notes, every other meeting got 30% shorter."
Aligned a 40-person team around one sentence. Output doubled.
Isabel Romero
Atlas Capital · VP Marketing
Q&A archive
Browse the full archive of office hours. Every question Rhett has worked through, organized by topic.
When does a founder become the bottleneck of the brand?
Rhett Butler · June Office Hours · 11 min
How do I price authority when I have no household-name clients yet?
Rhett Butler · May Office Hours · 8 min
Repositioning without losing the customers who already love us.
Rhett Butler · May Office Hours · 14 min
Is a personal brand a liability when raising institutional capital?
Rhett Butler · April Office Hours · 9 min
Building a category vs. winning a category that exists.
Rhett Butler · April Office Hours · 12 min
Networking opportunities
Every table is small, vetted, and bound by Chatham House rules. The point isn't a bigger network — it's a more honest one.
$1M–$10M operators
VP+ at $25M+
Owners of 10–80 person firms
Independent strategists
Founder Hub
We'd rather have fifty operators who show up than five thousand who lurk. If you want to be part of the next cohort or table, tell us what you're working on.