Assessments
Center
Diagnostic instruments built for executives, not marketers. Each assessment delivers a scored report, personalized recommendations, and a clear path into the Strategy Lab.
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Brand Power Score
The flagship diagnostic across all seven stages of the Method.
A comprehensive scan of your brand's strategic altitude — measuring perception, psychology, positioning, narrative, meaning, culture, and market leadership.
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Positioning Score
How defensible is your single coordinate in the customer's mind?
A focused diagnostic on the discipline of strategic refusal — measuring specificity, defensibility, and market clarity of your positioning.
Narrative Score
Does your story have the gravity to be retold?
Evaluates your brand's story arc, antagonist clarity, repeatability, and mythological coherence.
Brand Clarity Assessment
How aligned is your team on what the brand actually is?
Measures internal coherence — whether your team, partners, and customers describe the brand in the same language.
Market Perception Audit
What does the market actually believe about you?
Diagnoses the gap between how you describe your brand and how the market perceives it — the most expensive gap in business.
Marketing Maturity Score
Are you running campaigns or building compounding systems?
Evaluates whether your marketing function operates tactically, strategically, or as a category-shaping system.
Leadership Communication Assessment
Are you communicating like an executive — or just executing?
Diagnoses your effectiveness as the brand's primary communicator: clarity, presence, narrative discipline, and persuasion under pressure.