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Lesson 11 of 21
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26:11 · Aiva Laurent
Video lesson · Module 4
Workshop — Build Your Positioning with AI
Aiva Laurent
Strategic Intelligence Guide · 26:11
Executive summary
What this lesson resolves
Aiva walks through the prompt library for pressure-testing five positioning drafts in under thirty minutes — moving from raw inputs to a defensible statement your team can stand behind.
Key takeaways
The insights worth remembering
- 1
Use AI to generate variance, then human judgment to select.
- 2
Test positioning against real competitor copy, not abstractions.
Downloadable resources
Take this work into the field
Strategy Lab
Apply this lesson with Aiva.
Move from learning to action. Aiva will run these workflows against your business and return a working draft.