Downloadable worksheet
Worksheet — Audit Your Brand Power
A printable scorecard that rates your brand against the five forces and surfaces the highest-leverage move for the next ninety days.
Worksheet · Module 1
Worksheet — Audit Your Brand Power
Rhett Butler
Founder & Chief Strategy Officer · 20 min
Executive summary
What this lesson resolves
A printable scorecard that rates your brand against the five forces and surfaces the highest-leverage move for the next ninety days.
Key takeaways
The insights worth remembering
- 1
Self-assessment, then ask three customers for theirs. Compare the gap.
- 2
The lowest score is usually the highest-leverage investment.
Downloadable resources
Take this work into the field
Strategy exercise
Apply it this week
Complete the scorecard, then schedule a twenty-minute conversation with one customer to validate it.
Strategy Lab
Apply this lesson with Aiva.
Move from learning to action. Aiva will run these workflows against your business and return a working draft.