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Lesson 12 of 21
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Downloadable worksheet
Worksheet — Positioning Statement v1
Guided fill-in canvas based on the matrix. Produces your first defensible positioning statement and the three proof points that earn it.
Worksheet · Module 4
Worksheet — Positioning Statement v1
Rhett Butler
Founder & Chief Strategy Officer · 25 min
Executive summary
What this lesson resolves
Guided fill-in canvas based on the matrix. Produces your first defensible positioning statement and the three proof points that earn it.
Downloadable resources
Take this work into the field
Strategy exercise
Apply it this week
Complete v1 of your positioning statement and three proof points. Share with one trusted peer for pressure-testing.