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Lesson 15 of 21
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Downloadable worksheet
Worksheet — Architecture Audit
Map every brand asset in your portfolio. Mark what stays, what merges, what sunsets — and the rule that will govern the next decision.
Worksheet · Module 5
Worksheet — Architecture Audit
Rhett Butler
Founder & Chief Strategy Officer · 30 min
Executive summary
What this lesson resolves
Map every brand asset in your portfolio. Mark what stays, what merges, what sunsets — and the rule that will govern the next decision.
Downloadable resources
Take this work into the field
Strategy exercise
Apply it this week
Complete the audit. Propose one sunset, one merge, and one investment to leadership this quarter.
Strategy Lab
Apply this lesson with Aiva.
Move from learning to action. Aiva will run these workflows against your business and return a working draft.